Start your outbound journey by targeting companies that resemble your best customers: think of agencies, SaaS vendors, and consultancies that already appreciate cold outreach and automation, or match your top existing clients in terms of size and use case. Here is why: Focusing on lookalikes of your current top-performing customers means you’ll reach prospects that are more likely to benefit from Mailforge, which leads to higher conversion rates, shorter sales cycles, and more relevant conversations. Use Leadsforge to quickly generate similar leads: simply select your best customers as examples and let Leadsforge find similar companies for you.

A smart way to grow your lead list is to reach people already interested in your competitors. You can provide the name and website of a competitor’s company page, and Leadsforge will handle the rest—no technical work needed. Here is why: This ensures you’re connecting with a warm audience who already understands the value of cold email infrastructure and might be ready to switch to Mailforge for better deliverability and automation. Share your chosen competitor's LinkedIn company page link in Leadsforge, and it will help you find key contacts among their followers.

Segment your outbound campaigns by these smart criteria: 1) Industry (Agencies, SaaS) 2) Size (100–500 for agencies, 10–200 for SaaS) 3) Location (US, UK, EU focus) 4) ICP fit (teams running multi-mailbox outbound, those caring about deliverability) Here is why: Segmentation helps you send relevant messages to each group, making your outreach more compelling and efficient.

You can run highly-targeted campaigns to: 1) Growth consultancies and agencies managing multiple clients. 2) High-growth SaaS startups ready to scale outreach. 3) SMBs using multiple sending tools needing better results. Here is why: Verticalized campaigns increase your credibility and make your pitch feel more tailored—and therefore, more effective.