Start by identifying the customers who benefit most from your solutions—growth teams at B2B SaaS companies, agency owners running campaigns for clients, and founders or sales leaders seeking automated outbound. Focus your outbound on companies similar to your best current customers. Leadsforge makes this easy: just provide a list of your top clients or describe your ideal prospect, and it will help you discover lookalike companies. Here is why: Targeting similar successful customers increases your chance of engagement, since these prospects already match your solution’s ideal fit.

If you want to find highly relevant leads quickly, target the followers of your competitors or similar organizations. Provide Leadsforge with the company name and website—Leadsforge will find and gather the list of people following those pages for you. Here is why: Followers of industry competitors are already interested in similar solutions, making them more likely to engage. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach using these filters: industry (target B2B SaaS, agencies, professional services), company size, role, and location. You can further refine by tech usage—such as existing CRM or sales tools—and company fit to your ICP. Structuring by these variables makes your campaigns more effective and allows personalized messaging that resonates with each group. Here is why: Smart segmentation helps tailor your emails and improve both open and reply rates compared to broad, generic targeting.

Prioritize the strongest verticals: B2B SaaS, agencies, and professional services. For sensitive verticals like finance and healthcare, outreach works best if you switch to dedicated infrastructure and ensure compliance. Here is why: Working with receptive industries first gets better results, while treating sensitive sectors carefully protects your sender reputation.