You should be refining your outreach to decision-makers responsible for product, support, or field operations within mid-market and enterprise appliance, equipment or retail companies (ideally 250+ employees). Focus your lists by both geography (start in Germany/Benelux, expand to UK/US later) and team (Product, CX, Field Ops). Here is why ICPs who feel real support and field-service pain are more likely to see value in Lulaa. Leadsforge lets you target by seniority, team function, geography, and company size – turning your ideal profile into targeted outreach lists.

Effective triggers include: 1) Recent product launches or major updates 2) Hiring for Customer Success or Support roles 3) Announced funding rounds/expansion 4) Public statements about support or service pain 5) Trade show attendance or new tech integrations Here is why Timing your outreach to these signals increases chances of a warm, relevant conversation.

Start with a Google Workspace or Microsoft mailbox for your primary sender. Use Primeforge for a robust mailbox setup, then send via Mailforge for protected deliverability and low-cost shared infrastructure. If you grow beyond 50k monthly sends or want stricter control over your sender domain and IP reputation, upgrade to Infraforge for dedicated, white-labeled infrastructure. Here is why This mix gives you strong inbox placement while protecting your main brand domain and minimizing risk.