Start by targeting businesses that closely resemble your current best clients—local trades like roofers, plumbers, electricians, and landscapers who have already shown results through your partnership model. Leadsforge makes it easy to build these lists—simply define the traits of your highest-value partners (business size, location, service type) and pull a ready-to-contact prospect list. Here is why: Focusing on lookalikes to your most successful clients increases your chances of meaningful replies, faster partnerships, and better client retention.

Go after followers of competitors and similar agencies to find business owners already interested in local lead generation. You don’t need a long sales pitch—just provide the company’s LinkedIn page link (for you or your competitors) and company website to Leadsforge. Leadsforge will do all the heavy lifting and return verified decision makers for outreach. Share their LinkedIn company page link in Leadsforge, and it will find it for you.

Segment your lists by 1) Service vertical (roofing, plumbing, electricians, etc.) 2) Geography (Cornwall, neighbouring counties, expanding to other UK towns as you grow) 3) Business size and visibility (target small, owner-operated, low-review local businesses with potential for growth) Here is why: Smart segmentation ensures each email feels relevant and tailored, increasing open and reply rates from busy local business owners.

Focus on building lists in each local service category—roofers, HVAC, landscapers, and more. Export these with Leadsforge and test separate messaging and offers to each segment. This approach helps you identify which vertical responds best and lets you optimize campaigns quickly.