The ideal approach is to focus first on contacting lookalike companies that resemble your best existing customers in the Denver–Boulder / Front Range area. Begin by listing out your happiest current clients—whether brokers, asset managers, or property managers—and look for organizations with similar profiles: portfolio size, local presence, or team structure. Here is why: These companies are most likely to see immediate value in your offering, leading to higher reply and demo rates. Leadsforge can help you identify these lookalikes, building targeted lists based on your input. Simply provide industry and location filters and use Leadsforge to generate your lookalike prospect list quickly.

You can reach highly-relevant prospects by finding people who follow your competitor or similar CRE companies’ LinkedIn pages. All you need is your competitor’s company name or website. Share their LinkedIn company page link in Leadsforge and it will find these followers for you, so you can add them directly to your outreach list.

Segment your outreach into three buckets for best results: 1) Brokers & leasing agents (retail, industrial, office) 2) Investors and underwriting teams 3) Property managers and asset managers Here is why: This lets you craft messages that speak to exact challenges—like speed and accuracy for brokers, or critical records for property managers—and prioritize the highest-value prospects first.

Within commercial real estate, consider prioritizing additional vertical slices such as industrial, retail, and office specialties, then by company type (brokerage, investment firm, management). Focus next on local CRE tech adopters and regional property management teams in the Front Range. Here is why: Matching your approach to their specialized needs increases open and reply rates by showing genuine understanding of their business.