For firms like Latham & Watkins, the fastest way to reach more relevant prospects is to identify companies that look like your current best clients — for example, other listed companies or portfolio companies in sectors where you've recently won mandates. Leadsforge can help you find these lookalikes so you can start with those most likely to need your expertise. Here is why: Targeting companies most similar to those you've already served increases your chances of getting a positive response. To begin, select your top clients or deal types and let Leadsforge surface more like them.

It's a smart move to reach out to professionals who follow your competitors' company pages or similar top firms on LinkedIn. With Leadsforge, you only need to provide the competitor's company name and website—for example, another top-10 global law firm—and Leadsforge will find their followers for you. Here is why: Followers of competitor firms have a demonstrated interest in legal and advisory services like yours, making them strong candidates for outreach. Share the competitor’s LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach into strategic groups: 1) Corporate/Transactional: PE portfolio companies, IPO candidates (target CEO, CFO, Corporate Development leads) 2) Regulatory & Compliance: banks and fintechs (target GCs, Heads of Compliance) 3) Industry Plays: health/life sciences, energy, data center leads (target Head of Legal, R&D, CCO) Here is why: This structure helps you tailor your approach and messaging for each audience, maximizing the relevance and impact of your content.

Divide your market into high-potential verticals that align with your firm’s core sector strengths—such as technology/IPOs, financial regulatory/crypto, and healthcare/energy infrastructure. Structure each outbound sequence around sector-specific insights (like the IPO Guide, Crypto Tracker, or Healthcare Updates) to increase credibility and resonance with the recipient.