Here's what KANNA (Aldagram Inc.) should do to generate more qualified meetings every month.
Lead generation
Start by focusing on companies that are already your best customers — mid-market and enterprise organizations in construction, real estate, and manufacturing who manage multiple project sites and value streamlined field ops. You can use Leadsforge to find similar companies based on your current clients or your ideal customer. This approach ensures that you target prospects who are most likely to need your dashboard and reporting solutions.
Here’s why: Targeting lookalikes of your successful customers means your outreach is more relevant and likely to resonate, boosting your reply and demo rates.
Kickstart your outreach by targeting people who follow your competitors’ company pages. Leadsforge can help you find these potential buyers — you just need to provide the competitor’s company name and website. For instance, if you want to go after Procore, Fieldwire, or PlanGrid followers in Japan/APAC, all you need to do is share their LinkedIn company page link in Leadsforge and it will find them for you.
Here’s why: These followers are already interested in this type of solution, making them warm prospects for your campaigns.
Clarify your ideal customer profile (ICP) by defining: target industries (construction, real estate developers, manufacturing, field services), company size (mid-market to enterprise), geography (Japan, Tokyo prioritized, then APAC), and buyer roles (COO, PM Director, Site Manager, Head of Facility Management, Digital Transformation/IT leaders). Once you know exactly who you want to target, you can use Leadsforge to refine and pull lists that match your specific criteria.
Here’s why: Focusing on your defined ICP ensures your outreach is not wasted on unqualified leads, giving you more replies per send.
Targeting
Segment your outreach lists by key factors: industry (construction, real estate, manufacturing, facility services), company size (50–500+ employees), and geographic focus (Tokyo, Japan, followed by APAC). Further refine by role (exec vs ops manager) to tailor your message.
Here’s why: Segmented lists mean each message can be more personalized, which increases your credibility and results in higher engagement.
Create campaigns for your main verticals — for example: 1) General Contractors in construction, 2) Real Estate Owners/Developers, 3) Manufacturing Plant Ops, and 4) Companies using competitor PM solutions. Tailor your messaging for each segment to highlight the value your dashboard provides in their specific context.
Here’s why: Vertical-specific messaging shows you understand each industry’s pain points, giving your outreach relevance and trust.
Set up outreach triggers for: new press or a product launch (like your recent Dashboard feature), job openings for PMO or field ops roles, new construction permits/projects in target regions, and competitor activity (such as price increases or new funding). Use these events to time your emails for maximum relevance and impact.
Here’s why: Timely outreach gets higher attention and maximizes your chance of starting a conversation when prospects are most receptive.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge lets you organize personalized multi-channel campaigns, automate follow ups, and track results — all in one place. It’s ideal for a company of your size aiming to coordinate multiple mailboxes, test messaging (A/B), and analyze replies to qualify strong leads.
Here’s why: Automating and measuring your outbound makes it easy to scale what works and focus only on buyers who fit your ideal profile.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps you build targeted lists easily, checking for accuracy and enrichment. You can quickly get validated contacts in your key industries and geographies, and even identify followers of your competitors.
Here’s why: Clean, accurate, ready-to-go leads mean your team spends less time searching and more time connecting with real buyers, giving you better ROI from day one.
To ensure your emails land in inboxes with no hassle, use Primeforge for prewarmed Google/Outlook mailboxes alongside Mailforge for shared IP sending. Primeforge protects your sender reputation and boosts reply rates, while Mailforge provides scalable sending for higher volumes as you grow.
Here’s why: This mix gives you personal-level deliverability for first touches and robust volume capability for ongoing outreach, without risking your main domain’s reputation.
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