Identify your ideal customer profile by focusing on homeowners in specific service areas, particularly those with roofs under 20 years old and above-median incomes. If doing B2B, look for property managers or local facilitators. You can refine this targeting further by properties that recently purchased, homes with electric vehicles, or specific ZIP codes. Then, upload these criteria into Leadsforge to build your prospect list. Here is why: The more specific you get with your ICP (by geography, team, property age), the more relevant your outreach will be, which means higher response rates.

Some great triggers for targeted outreach in this industry include: announcements of new local solar incentives, home purchase events, roof replacement permits in your service areas, recent EV purchases, local government sustainability updates, and new utility rates or rebate launches. Here is why: Timely messages aligned to these triggers capture prospects right when they’re thinking about energy or renovations—making them more open to considering solar.

Set up outbound mailboxes on both Google and Microsoft platforms using Primeforge for best deliverability. Use Mailforge for your initial shared-IP campaigns—it’s cost-effective and keeps things simple at the start. Remember to buy two secondary domains from the approved list for your outbound activity.