For your first campaigns, it’s smart to target your best-fit and most successful past clients or your ideal customer profile to find similar companies likely to benefit from your AI integration roadmap. Here is why: Targeting lookalikes of your ideal or previous successful customers increases your chances of higher reply and conversion rates, because these companies share challenges or growth stages that your services solve exceptionally well. Use Leadsforge to create a list of similar French-speaking marketing or L&D leaders in companies from your preferred size and vertical. Start by listing common attributes — such as company size, vertical (like SaaS or Education), and type of decision makers — and Leadsforge will surface more prospects that match these traits.

To get an edge and discover new leads, focus on the LinkedIn followers of your competitors or related service providers. This gives you a direct list of people already interested in similar solutions or topics. Here is why: People and companies following your competitors’ pages are already showing intent or interest in AI and marketing solutions for SMEs/ETIs, making them warm prospects for your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by company size, decision maker role, digital maturity, and industry vertical. Here is why: Segmentation lets you tailor your approach. For example: 1) Small (10–50): Offer quick wins and pilot projects. 2) Medium/Large (51–500+): Emphasize governance, rollout, and certified training. 3) By role: Personalize for Marketing Directors, L&D Heads, Founders. 4) By industry: SaaS, digital services, education, professional services—verticals with the highest relevance for AI integration.

Target verticals that are most likely to have training budget and a high need for AI: SaaS, digital services, education/formation, and professional services. These industries are typically faster adopters of new technologies and will value your 360° audit and certified training. Here is why: Focusing on these verticals increases your chance of early wins and case studies, building credibility for later expansion.