Your ICP should focus on mid-market and enterprise eCommerce brands managing 200 to 200,000 SKUs who want to improve catalog operations. Within these companies, prioritize roles like Head of eCommerce, Product Manager, Head of Marketplaces, and CTO/Head of Integrations, especially those selling on Shopify, BigCommerce, Magento, and on marketplaces like Amazon. Leadsforge lets you refine further by location (e.g., North America, UK), team size, and technology stack. Here is why: Narrowing to companies and roles with the most need for product information management increases your chance of speaking with decision-makers who feel the pain you solve, and refining by geography and tech ensures your outreach matches your integrations and client focus.

Useful triggers to time your outreach include: 1) Platform migration news (e.g., announcements about moving to Shopify/BigCommerce) 2) Funding or international expansion announcements 3) Hiring for eCommerce/product/catalog roles 4) Large new product launches or catalog expansions (especially before high-sales seasons) 5) Reports of product listing troubles or marketplace removals Here is why: Timing your outreach to coincide with big changes or pain points in your prospects’ businesses helps you catch them when they are most likely considering a better solution.

Mailbox deliverability is vital for outbound—especially in the eCommerce/retail space where reputation matters. Use Mailforge for reliable, managed email sending with shared pre-warmed infrastructure. For even more personalization or if you’re ramping up, add Primeforge for instant access to Google and Outlook mailboxes with the highest inbox placement. This stack allows you to grow without hassle—no technical setup needed. Here is why: Using pre-warmed and properly set up sending infrastructure lets you avoid common pitfalls in cold outreach (like getting sent to spam). Start simply, scale confidently when you’re ready.