Target your outreach at brands and partners who resemble your best or most engaged existing users. Focus on retail brands or e-commerce partners that have performed well through your deals, coupons, or affiliate promotions. Here is why: Targeting lookalikes ensures you’re building relationships with companies who already demonstrate a need or appetite for what you offer, making it more likely they will respond and convert. You can use Leadsforge to quickly identify and build prospect lists based on your best customer profiles.

If you want to reach highly engaged prospects, a smart strategy is to pursue followers of your competitors’ company pages—these individuals are already interested in similar deals or brands. You only need to provide a competitor’s page URL or company name and website in Leadsforge. Here is why: This approach gives you a shortcut to a pre-vetted audience interested in your vertical. Share the LinkedIn company page link of your competitor in Leadsforge and it will surface relevant contacts for you.

Segment your outreach lists by role (e.g., Partnerships, Marketing Leader, Affiliate Manager), company size (SMBs vs large retail), vertical (FMCG, beauty, home goods, electronics), and geography (country or region you can serve most effectively). Here is why: Segmentation means you can send the most relevant offers to each group, helping improve open and reply rates, while reducing wasted spend.

Prioritize your outreach in categories that are most likely to benefit from your deals—such as fast-moving consumer goods, beauty, electronics, or home and lifestyle brands. Here is why: Concentrating your efforts on verticals that historically perform well on price-driven marketplaces helps you achieve wins faster and build initial traction.