Start with the structure you already have: focus on founders, CFOs, and decision-makers at mid-market growth companies looking to raise $5–$2B, as well as investor relations managers at family offices, PE firms, and VCs. Segment by geography (US, UK, Canada, selected EU financial centers) and refine by industry as needed—think technology, healthcare, consumer, fintech, etc. Here is why: Refining your targeting prevents wasted effort and ensures each message is relevant for the decision-maker. When ready, send your carefully defined ICP to Leadsforge to build lists that connect you to these high-value contacts.

Leverage event-driven triggers to initiate timely outreach, such as: recent funding announcements, new C-level hires (CFO, Head of Finance), press coverage of competitor deals, regulatory changes affecting your niche, or companies expressing plans for M&A or financing in the media. Here is why: Timely outreach based on fresh triggers directly increases response rates and shows your team is attentive and relevant. Monitor these triggers and use them as custom hooks in your sequences for higher impact.

Start with Primeforge for Google and Microsoft mailboxes to optimize deliverability and personalization for initial outreach. Pair with Mailforge for easy campaign management and high deliverability using managed, prewarmed mailboxes. Scale up to Infraforge only if you need your own dedicated infrastructure and whitelabeling as your team or sending volume grows.