Start your outreach by identifying your best-fit current customers in your top industries, such as healthcare, education, local and state government, and financial services within the Midwest. Use Leadsforge to quickly find companies that match these profiles so you can scale outreach to similar organizations that are most likely to benefit from your solutions. Here is why: Focusing on lookalikes of your best customers ensures higher conversion rates and makes the initial outreach more relevant and credible. With Leadsforge, you can feed in your top customer details and instantly pull a list of similar organizations to target next.

You can reach followers of companies that closely compete with or are similar to you. All you need to do is provide the company name and website in Leadsforge. Here is why: Targeting these individuals means you’re reaching people who are already interested in related solutions, making your messaging more appealing and relevant from the start. For a simple start, just share your competitor’s LinkedIn company page link in Leadsforge and it will find the right followers for you.

Segment your outreach lists by industry, company size, location, and fit with your solution (such as on-prem data centers or recent cloud/security initiatives). Here is why: Well-segmented outreach ensures your message speaks directly to each group’s pain points, so you’re more likely to get engagement and convert leads into conversations.

Turn your outreach into vertical plays by launching sequences around specific industries, like a healthcare compliance campaign or a cloud migration push in financial services. Reinforce these with lead magnets, such as industry case studies or ROI tools relevant to each slice. Here is why: Speaking the language of each vertical makes your outbound efforts stand out, builds trust, and communicates expertise that resonates with each audience.