Here's what INX International Ink Co. should do to generate more qualified meetings every month.
Lead generation
Start targeting with accounts that already buy from you or match your best customers—think commercial printers, packaging converters, or CPG brands with robust packaging operations. Leadsforge lets you easily identify similar companies based on your successes or ideal customer profile, so you never need to start from scratch.
Here is why: Targeting lookalikes ensures higher response and conversion rates, as these companies are already proven buyers or are likely to have similar needs.
To quickly find new prospects, you can focus on the LinkedIn followers of your competitors or similar companies in the printing ink and packaging space. You only need to provide the competitor company name and website—Leadsforge will automatically find and organize the followers for you.
Share their LinkedIn company page link in Leadsforge and it will find it for you.
Refine your targeting based on the teams and decision-makers most relevant to INX: focus on packaging/converting managers, procurement, print and production ops, and sustainability leads. You can further filter by geography (start with North America, then EMEA/APAC near your plants), size (medium-to-large CPG and printing firms), or any industry that matches your product use-cases.
Send this structured ICP (roles, regions, company types) to Leadsforge for precise list building.
Targeting
Segment your campaigns by application (paper, flexible, rigid packaging), buyer role (Procurement, R&D, Production), and geography.
Here is why: Proper segmentation improves message relevance, increasing open and reply rates. For INX, focusing by packaging type and decision-maker role lets you deliver technical value to each distinct audience.
Break down your outreach into focus areas, such as CPG brands undergoing packaging redesigns, commercial printers adopting digital inkjet, or companies with new sustainability initiatives. This approach helps you tailor content (case studies, technical data) to what matters most to each group.
Here is why: Vertical and trigger-based slices make your outreach smarter and show leads you understand their specific context, which is crucial for technical and regulated industries like printing inks.
For higher conversion, use timely or insightful triggers such as packaging redesign announcements, sustainability goals, new SKU launches, trade show attendance, or recent hires in production or digital print roles.
Here is why: Leveraging timely triggers gets you into conversations right when prospects are making decisions that require new ink or printing solutions, raising your response and meeting rates.
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Unlimited Linkedin Profiles
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Here’s Why
Salesforge lets you coordinate multi-channel sequences across many mailboxes at once, automates follow-ups, and gives you the insights to test and optimize technical emails so you book more of the right meetings.
Here is why: Managing multiple sending identities and automating personalized touchpoints is essential to reach busy manufacturing or procurement buyers, especially at scale.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps you rapidly build, clean, and export tailored lists for the packaging and printing ink market—no technical knowledge required. Target by industry, location, company size, or even competitor followers.
Here is why: Starting with data that actually matches your needs means less time wasted on bad leads and more discovery calls with buyers who have the authority and interest to engage.
For your mailbox and deliverability setup, combine prewarmed Google and Microsoft mailboxes (Primeforge) with Mailforge for easy mailbox scaling and creative testing.
Here is why: Primeforge ensures your initial emails get excellent inbox placement on the most-used platforms, while Mailforge lets you experiment safely and scale up as you prove what works.
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