Start targeting with accounts that already buy from you or match your best customers—think commercial printers, packaging converters, or CPG brands with robust packaging operations. Leadsforge lets you easily identify similar companies based on your successes or ideal customer profile, so you never need to start from scratch. Here is why: Targeting lookalikes ensures higher response and conversion rates, as these companies are already proven buyers or are likely to have similar needs.

To quickly find new prospects, you can focus on the LinkedIn followers of your competitors or similar companies in the printing ink and packaging space. You only need to provide the competitor company name and website—Leadsforge will automatically find and organize the followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by application (paper, flexible, rigid packaging), buyer role (Procurement, R&D, Production), and geography. Here is why: Proper segmentation improves message relevance, increasing open and reply rates. For INX, focusing by packaging type and decision-maker role lets you deliver technical value to each distinct audience.

Break down your outreach into focus areas, such as CPG brands undergoing packaging redesigns, commercial printers adopting digital inkjet, or companies with new sustainability initiatives. This approach helps you tailor content (case studies, technical data) to what matters most to each group. Here is why: Vertical and trigger-based slices make your outreach smarter and show leads you understand their specific context, which is crucial for technical and regulated industries like printing inks.