The best way to grow is to target companies similar to the ones already getting value from InfraFly. Start by looking at your most satisfied customers or those who fit your ideal profile—such as small to midsize infra or road construction companies with active projects, visible fleets, and clear needs in worklog automation or P&L control. Leadsforge will help you find similar businesses that could benefit from the same cost-savings and workflow improvements. Here is why: Engaging companies similar to your best customers increases your chances of positive replies, because you know your messaging and product benefits will resonate with their teams.

A powerful starting point is to target the followers of your main competitors or companies offering similar solutions, since they are already interested in infra and construction workflow tech. All you need to do is share the LinkedIn company page link of your competitor with Leadsforge, and it will identify the companies and decision-makers for you. Here is why: These followers are likely researching alternatives or considering tech upgrades. Using Leadsforge makes it fast and easy to identify and reach this audience.

Segment your outreach by the core needs of each audience: 1) Project/Operations Leads who want daily project visibility and streamlined field workflows 2) Fleet or Equipment Managers concerned with utilization, maintenance, and fuel cost savings 3) Finance and Owners interested in margin control, payroll automation, and ROI. Here is why: Personalized emails that match each group’s top priorities typically get significantly higher reply rates.

Divide your target market by key verticals like general contractors, road construction firms, and civil engineering companies. You can also focus on those operating in certain regions or who have recently won public contracts. Here is why: Targeting these vertical slices lets you fine-tune your messaging and offer tailored demos, which are more persuasive than a one-size-fits-all approach.