Start by focusing on the customers who get the most value from your platform — for Influship, that's DTC e-commerce brands or agencies that run successful creator campaigns. Using Leadsforge, you can find companies similar to your top users, ensuring you reach those most likely to convert. Here’s why: By targeting lookalikes of your best customers, you increase the chances of establishing instant relevance and shortening your sales cycle. To get started, define what makes your best customers successful: Do they run regular influencer campaigns? Do they integrate with Shopify? Feed this profile into Leadsforge’s audience filters to uncover similar prospects.

If you want to break into your competitors’ audience or identify brands already interested in influencer marketing, use Leadsforge to discover those following similar platforms. Simply share your competitor’s LinkedIn company page link and website in Leadsforge and it will take care of the rest. Here’s why: Going after competitor followers lets you target decision-makers already familiar with this kind of solution — warming them up for your outreach.

Segment your outreach by: 1) Industry (start with Fashion/Beauty, DTC CPG, Gaming) 2) Company size (self-serve trial for <$10M, outbound demo for up to $200M) 3) Role (Influencer Lead, Head of Growth, Digital Marketing Lead) 4) Brand vs Agency (customize your messaging for each) Here’s why: Proper segmentation helps you deliver more relevant messages, increasing email engagement and reply rates.

Prioritize your initial outreach to the top verticals where Influship delivers the most value: Fashion/Beauty, DTC CPG, and Gaming. These industries are known for active influencer programs and have a high demand for discovery and ROI tools. Here’s why: Focusing on high-LTV verticals early can quickly generate wins and real-world case studies, helping you expand to other segments later.