Start by identifying your best current customers—who interacts the most, renews or expands, or brings value through partnerships. Use these profiles to find similar companies, such as regional ISPs, telco partners, and digital agencies in the Baltics and EU. Here is why: Focusing on those who already find value in your partnership or advertising model will increase your conversion rate and get you quick wins. Leadsforge helps you build lists of lookalike businesses, so you can focus on prospects who are most likely to say yes.

It is smart to identify potential partners who follow your competitors or similar portals. With Leadsforge, you only need to share your competitor’s LinkedIn company page and website—Leadsforge will automatically find relevant follower data for you. Here is why: This unlocks a ready-made audience already interested in services like yours, speeding up your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach based on industry (ISP/telco, SaaS, marketing agencies), company size (SMBs, mid-market, or enterprise), and region (Baltics, Poland, Nordics, UK). Prioritize your highest-value targets and test messaging across these different groups to see which resonates best. Here is why: Tailored messages perform better. Salesforge sequences let you personalize easily, while segmentation with Leadsforge lists keeps your targeting sharp.

Create focused outreach for individual verticals—such as telecom partnerships, SaaS integrations, and ad tech collaborations. Within each, adjust messaging (for example, emphasize security and compliance for telcos, or monetization for ad tech partners). Here is why: Different industries have different priorities; customizing your pitch makes it much more likely you’ll get a positive response.