Here's what Imperial Pipeline should do to generate more qualified meetings every month.
Lead generation
Start with companies that closely resemble your best existing customers—those Seed to Series B SaaS/technology companies selling into CISO, CTO, and VP Sales roles with a typical ACV of £25k. Leadsforge is well-suited for identifying and finding more of these high-fit lookalike prospects.
Here is why: Focusing on lookalikes to your best customers gives you the greatest odds of early wins and fast pipeline impact, as these companies are likely to have similar needs and respond positively to your positioning. Use Leadsforge—share the exact profile of your best customer and it will help you find similar companies.
For an effective competitive approach, consider searching for people who follow your competitors' LinkedIn company pages. This way, you’re targeting users already interested in offerings similar to yours. You only need to provide the competitor’s company name and website—Leadsforge does the rest.
Share their LinkedIn company page link in Leadsforge and it will find the relevant audience for you.
Define your ideal customer profile by focusing on Seed to Series B SaaS or technology companies, especially those selling to engineering, platform, security, or sales/revops buyers. Segment further by company size (10–50 and 51–150 employees), target ACV (£5k–£100k), location (UK, EU, US), and buying team roles, then send this criteria to Leadsforge for precise list building.
Here is why: The more tightly you define your ICP—including decision-maker titles, geography, and company size—the more relevant and interested your leads will be, which improves conversion rates and keeps your campaigns compliant.
Targeting
Segment your outreach by persona (CTO, CISO, VP Sales), company size (split 10–50 vs 51–150), technographic signals (stack/tools in use), and geography (sequence campaigns UK → EU → US to better handle timezone and response flow).
Here is why: Structured segmentation delivers tailored, relevant messaging to each group, greatly increasing your reply rates and overall campaign effectiveness while keeping messaging manageable.
Vertical slices to focus on include:
1) Seed to Series B SaaS/platform startups in core markets (UK, EU, US)
2) Engineering/DevOps security (compliance and platform tooling)
3) Commercial GTM tech companies with fast-evolving product launches or hiring spikes
Here is why: These slices match both your core value (speed, compliance, high-touch) and the needs of those buyer sets you already win with.
Strong triggers for outreach include recent funding (pre- or post-raise), hiring growth in engineering/security/sales, and competitive job postings or high-profile product launches.
Here is why: These triggers indicate moments when decision makers are most open to new GTM solutions for pipeline acceleration and compliance challenges—making your outreach timely and relevant.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge streamlines your outbound sequence and inbox automation. It’s ideal for tech GTM teams of your size and stage, letting you manage multi-mailbox campaigns with A/B testing, sequencing, and analytics all in one place. This ensures workflows move fast and your team can scale outreach as you grow.
Here is why: Well-managed automation and analytics mean less manual work, faster optimization, and more board-visible pipeline, which is vital for your growth narrative.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge provides reliable lead list building and prospect enrichment to reduce data gaps and deliver high-quality, validated contacts that match your ideal segments, without manual sourcing headaches.
Here is why: Efficient, accurate lead data lets you quickly spin up campaigns and reduces compliance risk, so your GTM efforts can focus on messaging and closing, not cleaning up lists.
Start with Google Workspace and Microsoft 365 mailboxes for primary outreach because these are most trusted for deliverability. Add Primeforge to manage these mailboxes and ensure they are prewarmed and optimized for outbound. For campaign and sequence execution, choose Mailforge; it will give you essential management and shared-IP sending. If you eventually need your own dedicated IPs and advanced white-label options, Infraforge is available for seamless scaling as your volume grows.
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