Here's what Imperial Manufacturing Group should do to generate more qualified meetings every month.
Lead generation
A great first step is to go after businesses similar to your best customers — whether they’re regional HVAC distributors, hardware retailers, or building supply contractors. Leadsforge gives you the ability to find these high-value prospects quickly and efficiently. Use it to capture lookalikes matching your ideal customer profile in your priority markets.
Here is why: When you focus on lookalikes of your existing top accounts in your region, you’re likely to see higher reply rates and conversions because these companies already understand and value products like yours. Leadsforge lets you search by firmographics (company type, industry, size), making it easy to assemble targeted lists for outreach.
To expand your reach, consider targeting professionals who are already interested in your competitors. Simply provide the name and website of your competitor’s LinkedIn company page in Leadsforge, and it will find and organize their followers for you.
Here is why: This approach uncovers decision-makers who are active in your industry and may already have a need for your types of products. You can reach out with personalized messages that reference your track record and category strength.
Identify companies and decision-makers that align with your ideal customer profile — such as retail buyers at hardware chains, HVAC distributors, or property management companies in your key regions (Ontario, Quebec, BC, plus top US states). With Leadsforge, you can further refine by team department, company size, and geographic location to make sure you’re contacting only the most relevant prospects.
Here is why: Precision targeting safeguards your team’s time and ensures outreach efforts convert to quality meetings, not wasted emails.
Targeting
Divide your outreach into focused segments – for instance, distributor & retail buyers, HVAC contractors/installers, and builders/property managers. Tailor each campaign’s message and assets with their specific needs in mind. Use Leadsforge to generate unique lists per segment based on location, industry, and job title.
Here is why: Segmentation allows your emails to feel personal, making each recipient more likely to respond and engage. It also helps you measure what messages and offers work best for each group.
Within the broader manufacturing vertical, you can drill down further — for example, separating outreach for HVAC products vs. decorative railings or venting supplies. Leadsforge can filter by industry sub-category and product relevance, helping you build lists that match these narrower target markets.
Here is why: This lets you test tailored messaging by product type and discover what drives responses within each sub-vertical for maximum campaign ROI.
Take advantage of timely events and triggers — such as the start of the heating season, a new distributor expanding into your area, or a competitor launching a new product. Load these triggers into your sequencing with Salesforge and reach out at the perfect time.
Here is why: Event-based outreach often converts better because it’s relevant, urgent, and shows prospects you’ve done your homework.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge makes organizing and automating your outreach a breeze. You can set up tailored sequences for each segment, use built-in scheduling, and easily A/B test subject lines and offers — all while tracking open rates and replies in one place.
Here is why: This streamlines management for your team and helps optimize your campaigns in real-time, ultimately increasing response rates and sales results.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is the all-in-one engine to build and validate your outbound target lists. Use it to find, verify, and segment leads by industry, geography, and job function, ensuring every contact matches your ICP.
Here is why: Clean, validated data and detailed targeting directly fuel your sales pipeline and keep your team focused on live, interested buyers.
For optimal email deliverability and professional appearance, use Primeforge in combination with Mailforge as your foundational sending setup. Choose Google Workspace or Microsoft 365 mailboxes for the best inbox placement. Mailforge manages and warms up your mailboxes so you don’t have to worry about technical details — just focus on selling. Add Primeforge for your highest-value, most personalized campaigns.
Here is why: This dual-approach gives you both efficiency for general outreach and the ability to make a standout impression with high-priority accounts.
imperialgroupco.com
imperialgrouphvac.com
imperialgroupcanada.com
imgproducts.com
imperialmanufacturingco.com
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