The most effective outbound programs start with targeting the type of companies that already buy and love your solutions. For IDEMIA, this means focusing on organizations and teams that match your best current customers. These are typically government agencies, major banks, top-tier enterprises, and global transportation or border control authorities. With Leadsforge, you can easily build lists of prospects that closely resemble your ideal and current clients—just define your target role, sector, and region, and Leadsforge will do the heavy lifting for you. Here’s why: These organizations share similar pain points—security, compliance, large-scale digital infrastructure—and are most likely to require your trusted, mission-critical products. Prioritizing them will drive higher response rates and more qualified pipeline.

A smart way to uncover new opportunities is to find people who follow or engage with competitors and similar companies in your space. All you need to do is provide the LinkedIn company page or website of your top competitors in Leadsforge. Here’s why: These followers are already interested in biometric, cryptography, or high-security solutions—making them much more likely to engage with your message. Share your competitor’s LinkedIn company page link in Leadsforge and it will identify the potential contacts for you.

A good structure for segmentation starts with: 1) Industry sector (public security, payments, connectivity, banking, transport) 2) Company size (Tier A: governments/top 200, Tier B: large banks/telcos/airports, Tier C: mid-market players) 3) Location (North America, Europe, APAC, LATAM, MENA) 4) Decision maker role (CISO, CTO, Heads of Security/Payments/Connectivity/Procurement) Here’s why: Segmenting in this way ensures your outreach is relevant, personalized, and more likely to meet the needs of different buyer types—improving replies and qualification rates.

For ABM targeting, consider building dedicated outreach for specific vertical slices including: - Government agencies (public security, identity management) - Financial institutions (card issuance, payment security) - Airports and border control organizations (border security, traveler ID) - Telcos and IoT providers (eSIM, secure connectivity) Here’s why: Customizing your approach for each vertical improves your credibility and shows a clear understanding of each sector’s unique challenges.