Start by targeting companies most similar to your best existing customers. For i18devs, that means going after high-growth Series A–C startups, scaling SaaS companies, and mid-market businesses that have already shown they need offshore talent or are interested in building global capability centers. Leadsforge makes this simple by helping you pinpoint these organizations that fit your winning customer profile. Here is why: These companies are already aware of the value of global talent and cost savings, so your message (and your case studies) will resonate most. Leadsforge lets you input your ideal company criteria, giving you a handpicked list to focus your efforts where conversion is likely highest.

A smart next step: focus on companies already following your competitors. For i18devs, this could include talent agencies, offshore staffing firms, or companies known for helping startups scale overseas. Simply use Leadsforge—drop in the LinkedIn company page of a competitor and the tool will gather those engaged followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach lists by company type (SaaS, product orgs, agencies), geographic regions, and recent business activity like funding rounds or hiring spikes. Consider grouping contacts by roles too—engineering leadership, talent/recruitment, and operations. Here is why: Segmentation lets you tailor your pitch and lead magnets (calculators, case studies) for each group, showing you understand their specific challenges.

Some useful vertical slices for i18devs: fast-growing SaaS firms launching into new markets, mid-size tech product companies planning R&D expansion, and agencies looking for technical delivery teams. Also, consider targeting companies with recent funding or leadership changes for a relevant approach. Here is why: Looking at vertical slices enables ultra-personalized outreach that stands out from generic messages—speaking directly to what each group is working on.