Start by focusing on your current best sponsors and buyers — those who have invested in multi-event packages, shown high engagement, or renewed memberships. Use this history to imagine your ideal customer: enterprise data leaders and tech vendors already seeing ROI from your events. Here is why Going after lookalikes of your best customers means you focus on prospects most likely to find value in your offerings, resulting in faster conversions and reduced wasted effort. Leadsforge makes this easy by helping you find companies similar to your top accounts. Begin by uploading or selecting your best customers in Leadsforge, and it will suggest high-potential lookalikes for outreach.

To reach new sponsors and partners, focus on the followers of your competitors’ LinkedIn company pages or data/AI industry event businesses. These contacts have already shown interest in your type of services. Here is why These audiences are likely researching or considering participation in similar events, making them more receptive to your message and sponsorship offers. Share their LinkedIn company page link in Leadsforge and it will find it for you.

For smarter outreach, break down your campaign lists by: 1) Buyer role (CDO, VP Data, Head of Marketing) 2) Company size (enterprise, large, mid-market, scale-up) 3) Industry (Finance, Retail, Manufacturing, Tech Vendors) 4) Region (Nordics, EMEA, APAC) Here is why Segmenting by these criteria helps personalize your message and increases response rates. Leadsforge lets you apply all these filters before exporting your contact lists.

Target key verticals like Finance & Insurance, Retail & Consumer, Telecom, Manufacturing, and Healthcare (ensure extra care with sensitive markets), alongside tech vendors. Build tailored messaging for each segment based on event relevance and audience match.