Custom Strategy

Horion Marketing's personal outbound strategy

We’ll share the exact tools that work best for Horion Marketing in the Marketing Agency (Digital Marketing, Lead Generation, Branding, Web Design, Social, Video, Recruitment) to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Horion Marketing should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by focusing on your best current clients and the ones who have had the most successful outcomes with Horion Marketing. Use Leadsforge to identify similar companies and key decision makers—think companies in education, travel, finance, or healthcare that match your ideal customer profile. Here is why This allows you to replicate past successes and target companies more likely to respond positively to your services, saving time and maximizing ROI from day one.
Competitor Followers
Target the followers of your competitors’ LinkedIn company pages or pages similar to yours. With Leadsforge, you only need to provide the competitor company name and website—Leadsforge will automatically find their followers for you. Here is why Followers of competitor pages already show interest in services like yours, making them warm prospects. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Ideal Customer Profile
Your ideal prospect profile includes CEOs, Founders, Heads of Marketing, Sales Directors, and HR/People Ops at SMBs (10–500 employees), primarily based in the UK or other English-speaking EMEA regions. Refine your targeting by segmenting further by team role, geography, or vertical and then send these refined criteria to Leadsforge. Here is why This ensures you reach the decision-makers most likely to engage and ensures your campaigns are as relevant as possible to each segment.
Targeting
Segmentation
Segment your outreach into three groups: 1) Marketing Decision Makers (CMO, Marketing Manager) for digital and lead-gen packages 2) Founders/CEOs for strategic growth and fractional marketing 3) HR/People Ops for recruitment-related offerings. Here is why Clear segmentation enables you to tailor your message and value proposition to each group, increasing the likelihood of engagement and response.
Vertical Slices
Target by industry verticals where Horion has proven wins: education, travel/tourism, finance, healthcare, and professional services. Further slice by company size (10–200 for core, 200–500 as expansion) and territory, starting with the UK and expanding outwards. Here is why Working within familiar verticals makes it easier to reference relevant case studies and improves your credibility with new prospects.
Signals
Look for companies with recent hiring activity, website updates, new product launches, funding events, seasonal changes, or relevant industry events. Engage with prospects using lead magnets such as your E-Book or free website audit. Here is why Contacting prospects just as they're undergoing change makes your offer more timely and relevant, increasing reply and meeting rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Use Salesforge to automate your outreach sequences across multiple personas and mailboxes, track campaign analytics, and manage follow-ups without manual effort. Here is why Salesforge helps you run efficient, personalized campaigns—saving time for your small team while boosting reply rates and letting you scale outreach as needed.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge provides high-quality, targeted prospect data that matches your ideal customer profile, plus enriches lists with usable contact info. Here is why With Leadsforge, you’ll spend less time trying to find the right contacts and more time talking to decision-makers who are a strong fit for your services.
Possible combinations
Set up your email sending with Primeforge (using Google and Outlook mailboxes for reliability) and Mailforge to send initial high-volume campaigns safely on shared IPs. This delivers solid inbox placement while protecting your domain reputation. Here is why This combination gives you strong deliverability and control over your sender reputation, all without the need for complicated IT setup.
Available Domains
horionmarketingmail.com horionmailmarketing.com horionmktg.com
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
270,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
9,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
535,000
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000+
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Selected products
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies
Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study