Here's what Horion Marketing should do to generate more qualified meetings every month.
Lead generation
Start by focusing on your best current clients and the ones who have had the most successful outcomes with Horion Marketing. Use Leadsforge to identify similar companies and key decision makers—think companies in education, travel, finance, or healthcare that match your ideal customer profile.
Here is why
This allows you to replicate past successes and target companies more likely to respond positively to your services, saving time and maximizing ROI from day one.
Target the followers of your competitors’ LinkedIn company pages or pages similar to yours. With Leadsforge, you only need to provide the competitor company name and website—Leadsforge will automatically find their followers for you.
Here is why
Followers of competitor pages already show interest in services like yours, making them warm prospects. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Your ideal prospect profile includes CEOs, Founders, Heads of Marketing, Sales Directors, and HR/People Ops at SMBs (10–500 employees), primarily based in the UK or other English-speaking EMEA regions. Refine your targeting by segmenting further by team role, geography, or vertical and then send these refined criteria to Leadsforge.
Here is why
This ensures you reach the decision-makers most likely to engage and ensures your campaigns are as relevant as possible to each segment.
Targeting
Segment your outreach into three groups: 1) Marketing Decision Makers (CMO, Marketing Manager) for digital and lead-gen packages
2) Founders/CEOs for strategic growth and fractional marketing
3) HR/People Ops for recruitment-related offerings.
Here is why
Clear segmentation enables you to tailor your message and value proposition to each group, increasing the likelihood of engagement and response.
Target by industry verticals where Horion has proven wins: education, travel/tourism, finance, healthcare, and professional services. Further slice by company size (10–200 for core, 200–500 as expansion) and territory, starting with the UK and expanding outwards.
Here is why
Working within familiar verticals makes it easier to reference relevant case studies and improves your credibility with new prospects.
Look for companies with recent hiring activity, website updates, new product launches, funding events, seasonal changes, or relevant industry events. Engage with prospects using lead magnets such as your E-Book or free website audit.
Here is why
Contacting prospects just as they're undergoing change makes your offer more timely and relevant, increasing reply and meeting rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Use Salesforge to automate your outreach sequences across multiple personas and mailboxes, track campaign analytics, and manage follow-ups without manual effort.
Here is why
Salesforge helps you run efficient, personalized campaigns—saving time for your small team while boosting reply rates and letting you scale outreach as needed.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge provides high-quality, targeted prospect data that matches your ideal customer profile, plus enriches lists with usable contact info.
Here is why
With Leadsforge, you’ll spend less time trying to find the right contacts and more time talking to decision-makers who are a strong fit for your services.
Set up your email sending with Primeforge (using Google and Outlook mailboxes for reliability) and Mailforge to send initial high-volume campaigns safely on shared IPs. This delivers solid inbox placement while protecting your domain reputation.
Here is why
This combination gives you strong deliverability and control over your sender reputation, all without the need for complicated IT setup.
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