Custom Strategy

HMS Racing's personal outbound strategy

We’ll share the exact tools that work best for HMS Racing in the Motorsports / Racing / Live Events to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what HMS Racing should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by identifying your best past or current partners — for example, brands that have received strong visibility or ROI from your events, or those that align well with your audience. These can be automotive companies, beverage brands, sports apparel, or regional sponsors you’ve already won over. Here is why: Focusing on lookalikes of your best customers increases your chances of quickly landing new deals. Leadsforge makes this step easy, letting you find similar companies and the right contacts faster.

Competitor Followers

You can tap into potential sponsor pools by targeting brands that follow your direct competitors or similar racing teams. Leadsforge automates this — you simply provide your competitor’s LinkedIn company page or website, and you’ll get a ready list of their follower brands and decision-makers. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Ideal Customer Profile

Define your ideal customer profile (ICP) by zeroing in on roles like Sponsorship Managers, Marketing Directors, and Retail Buyers at relevant brands. Next, refine by geography: start with your home market, then look at expansion regions where your team races or events are held. You can segment further by industry (e.g. automotive, beverages, retail) and company size. After finalizing who you want to meet, upload these criteria to Leadsforge to quickly get contact lists matching your ICP.

Targeting

Segmentation

Segment your outreach for best results: 1) National brands: pitch broader, top-tier partnerships 2) Regional/local brands: offer hospitality or event sponsorships 3) Retail/ecommerce partners: focus on merchandise distribution Always personalize by job role (decision-makers), industry, and geography to maximize reply rates.

Vertical Slices

You can get more granular by targeting: 1) Automotive & motorsport brands for direct co-branding 2) Beverage and energy drink companies for event-day activation 3) Apparel & merchandise retailers for shop partnerships 4) Regional businesses that benefit from live event audiences These vertical slices help you align personalized messaging with what your audience cares about.

Signals

Leverage triggers that show clear intent or timing, such as recent podium finishes, new driver signings, upcoming event invitations, or noticing that a brand’s competitor joined another team. Mention these triggers in your emails for timely outreach. Here is why: Timely hooks dramatically raise open and reply rates — showing you are plugged in and your partnership offer is current.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge allows your small team to orchestrate multi-touch outbound at scale with automation, testing, and analytics built-in. You’ll launch, analyze, and optimize partner and sponsor outreach across all your mailboxes, making every rep and every message more effective. Here is why: Managing several campaigns at once is tough for small racing teams; Salesforge helps you stay organized and data-driven without extra manual work.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is designed to source high-quality, accurate leads based on your custom ICP. It automates contact gathering, competitor research, and segmentation — all especially valuable if you’re new to lead generation or want to focus your limited time on outreach instead of list-building.

Possible combinations

For your mailbox setup, start with Google or Microsoft mailboxes provisioned using Primeforge for the best inbox deliverability and trust-factor. Pair this with Mailforge for easy campaign sending and domain warming. Here is why: Google and Microsoft mailboxes land in inboxes more reliably. Mailforge ensures warm, managed sending — and you can scale up when you need more firepower.

Available Domains

tryhmsracing.com hmsracingteam.com hmsracingco.com hmsracingshop.com hmsracingofficial.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

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Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."