Start by focusing your outreach on organizations that share key traits with your best existing clients. Think about sectors or companies where you’ve successfully delivered outcomes—like large real estate portfolios, municipal development agencies, or institutional owners. Leadsforge makes it easy: define your ideal customer, choose the most relevant attributes (size, industry, ownership type), and Leadsforge will help you find and validate similar companies so you can prioritize high-potential prospects. Here is why: High-performing clients are usually the easiest to reference, and prospects that match their profile are more likely to respond to your messaging and convert into new business.

Want to target followers of competitor or complementary firms’ LinkedIn pages? Simply provide the name and website of the company you’re interested in, and Leadsforge will identify relevant contacts for you. Here is why: Followers of your competitors’ pages are clearly engaged in your industry and may be open to considering an alternative solution—yours. Action step: Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by service line (Development, Construction, Program Management, Property Management), by buyer roles (senior leadership, procurement, facilities management), and by geography (especially Southeast metros and cities where you’re active). Further, split your list by account type (public sector, institutional, higher-ed/hospital, multi-family portfolios) to tailor messaging. Always validate each segment’s emails before outreach using Leadsforge export credits. Here is why: Structured segmentation gives you the ability to speak to each group’s unique needs and challenges, driving up engagement and conversion—while controlling risk and ensuring accuracy.

You can create tailored vertical slices of your audience based on: 1) Service line (e.g., capital program management) 2) Owner type (institutional, municipal, private real estate) 3) Geography (Atlanta, Charlotte, key metros) 4) Project triggers (upcoming RFPs, funding wins) 5) Portfolio size (owners of large real estate portfolios) Here is why: This targeting helps you personalize campaigns that reference relevant pain points, industry challenges, or notable outcomes, strengthening your credibility from the first touch.