Start with your very best customers: universities, airports, and large public agencies where you’ve already delivered high-visibility capital projects. Use Leadsforge to identify similar organizations—focus on those managing large capital programs or property portfolios, as these will likely need your specialized expertise. Here’s why: Pursuing 'lookalikes' of your existing top clients increases reply rates and shortens sales cycles, because your track record directly matches their needs.

Target individuals who follow your competitors or firms in the construction and program management space. With Leadsforge, all you need to do is provide names and websites of those companies. Here’s how: Share their LinkedIn company page link in Leadsforge and it will find company followers for you.

Segment your outbound campaigns by industry (transportation/airports, higher education facilities, multi-family developers, stadium/venue owners, and trade partners), organization size (mid-market to enterprise), location (across your regions of operation), and direct ICP fit. Here’s why: Tailoring your emails by segment demonstrates that you understand each prospect’s priorities, massively boosting engagement.

Focus your campaigns on specific project types: airport and public sector capital programs, campus projects, multi-family housing, and large event or sports venues. These 'vertical slices' let you customize messaging and show your experience in each niche. Here’s why: This approach shows decision-makers you’ve solved problems just like theirs—making your solution feel like the perfect fit.