For best results, start by going after your most valuable or ideal customers—the ones who get the most value from your product, or those you wish you had more of. Here is why: Focusing your outbound on customers that already love your offering or fit your ‘dream client’ profile increases response rates and shortens sales cycles. You can easily build this list using Leadsforge. Just import details of your existing top accounts or describe your ideal customer, and Leadsforge will help you find companies and contacts that match.

It’s also effective to target people who are monitoring your competition. With Leadsforge, you can identify followers of your competitors’ company pages. Here is why: These contacts are typically already interested in similar solutions, making them more receptive to your message. Just share your competitor’s LinkedIn company page link in Leadsforge and it will find the right people for you.

Segment your list by: 1) Role (Sales, Marketing, Leadership) 2) Company size (10–50 early-stage, 51–200 growth-stage) 3) Industry (when you learn what verticals respond best) Here is why: Segmenting like this lets you tailor messaging, increasing your chance of cutting through the noise. It’s a smart way to test where your solution has the most traction before scaling further.

Start broad, but once you see which industries or verticals engage best, double down on those (e.g., SaaS, digital agencies, e-commerce tech). Here is why: Narrowing in on hot verticals ensures you’re investing time and effort where the results are strongest.