If you want to quickly grow your audience, focus first on companies that look like your very best customers. Think about which organizations use your learning platforms the most or bring the highest value — for Headway, this will often be corporate L&D teams, HR and talent development leaders, or large employee-benefit providers. Here is why: Going after similar types of organizations increases your chances to convert your outbound emails into meaningful connections and sales, since you already offer proven value to them. To find new lookalike prospects, Leadsforge can quickly generate lists based on your existing ideal client profile — just upload your best customers or describe your perfect customer type, and Leadsforge will suggest new contacts for you.

Want to get an edge over your competition? Target people already interested in similar learning products by focusing on followers of your competitors’ LinkedIn company pages. You don’t need to spend hours finding them manually. Here is why: These individuals already show interest in the space and might be open to switching or trying an improved solution like Headway. Simply share the LinkedIn company page link and website of your competitor in Leadsforge, and it will find those followers for you.

Segment your outreach into a few clear groups for higher relevance: 1) Enterprise L&D / HR (US, UK, Canada, 500+ employees) 2) Strategic partnerships (publishers, platforms, telcos, benefit vendors) 3) Education/training buyers (universities, corporate training firms). Here is why: This allows you to adjust your messaging for what each group cares about most, whether that’s employee engagement, partnership opportunities, or education tools.

Focus on verticals that match your product strengths: for Headway, that’s companies with large learning and development budgets, enterprise HR departments, and organizations with distributed or ongoing education needs. Examples: fast-growing tech companies, large universities, publishers with app/content distribution, and global telcos. Here is why: Targeting the right industries ensures your message lands in front of people ready to act.