Here's what Hanna Commercial Real Estate should do to generate more qualified meetings every month.
Lead generation
Start by targeting businesses or investors who already fit your best current customers – such as property owners, local investors, and regional asset managers in the industrial, retail, and land segments of commercial real estate. Leadsforge can help you discover new prospects who look like your top clients and extend your reach within your most successful markets.
Here is why: Focusing your outbound efforts on prospects who closely resemble your most profitable clients increases your chance of interest and conversion. Leadsforge lets you quickly build tailored lists based on your own successful deal history and those of relevant competitors.
A smart outbound move is to target the followers of your key competitors’ LinkedIn pages, as these people are already engaged and show potential intent in the commercial real estate space. Simply provide the company name and website to Leadsforge, and it will identify and gather the relevant profiles for you.
Here is how: Share their LinkedIn company page link in Leadsforge and it will find it for you.
Refine your strategy by focusing on your Ideal Customer Profile (ICP): property owners, investors, corporate real estate decision makers, asset managers, and local business owners in the PA, OH, and NY metro areas. You can segment further by teams, location, asset type, or deal history, and send these profiles to Leadsforge for precise outbound list building.
Here is why: This approach ensures that your messages land with the most relevant and ready-to-act decision makers who fit your unique offerings and geographic strengths.
Targeting
Segment prospects by:
1) Industry (industrial, retail, development, land)
2) Company size (single-asset owners to large portfolio holders)
3) Location (Cleveland, Pittsburgh, Syracuse, Buffalo)
4) ICP fit (ownership type, role, decision makers)
Here is why: Tailored segmentation allows you to create personalized outreach, with messaging directly suited to each audience for better engagement.
Divide your outbound by verticals such as:
1) Retail property owners and pad-site investors
2) Industrial/logistics real estate managers
3) Corporate tenants and site selectors
4) Landowners, auction prospects, and distressed asset holders
Here is why: Matching your outreach to specific verticals helps brokers speak to the needs and interests of each audience, using local data and timely news relevant to their business.
Consider event-based triggers such as:
1) New property listings or price changes in your target cities
2) Local zoning or permitting updates
3) Retailer bankruptcies or store closures (property availability)
4) Funding rounds and expansion announcements from major tenants
5) Auction calendar openings or exclusive listings expiring
Here is why: Triggers allow your team to reach out at the moments decision makers are most receptive and likely to act, giving you a first-mover advantage.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is perfect for your team’s size and industry because it automates multi-step outbound sequences, rotates senders for better deliverability, and offers advanced personalization using local property data, all managed under one easy-to-use dashboard.
Here is why: Commercial real estate outreach needs high-touch, highly personalized messaging. Salesforge gives your brokers the tools to run proven cadences and close more deals faster – all while tracking what’s working across offices and brokers.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge provides your team with fast and reliable access to quality owner, investor, and tenant leads – essential for off-market opportunities, auction promotion and rapid list refreshes.
Here is why: High-quality lists and validated contacts are key to strong outbound performance. Leadsforge saves you time on research, makes sure you are reaching the right prospects, and keeps your data up-to-date as markets shift.
Start with Primeforge to manage your Google and Microsoft mailboxes for the best inbox placement, and Mailforge to warm up your secondary domains with shared, rotating IPs. This setup protects your main brand and increases your chances of landing in the primary inbox. Once your campaign scales up and needs dedicated sending power, upgrading to Infraforge gives you private infrastructure and even greater control over deliverability and brand appearance.
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