Hanna’s ideal targets are SMB–midmarket property owners, family offices, REIT sub-owners, local developers, corporate real estate teams, and site selection specialists in core locations (Cleveland, Pittsburgh, Buffalo, Syracuse). Here is why: Knowing your ICP allows you to refine list building by geography, job role (e.g., Owner, President, Director of Real Estate), and property type, ensuring your campaigns reach the decision-makers most likely to engage. Feed your final criteria to Leadsforge to generate validated lists for outreach.

Important signals to watch include: 1) New zoning or permit activity in target markets 2) Recent commercial property closings or new project announcements 3) Legal/ownership changes and expiry of key leases 4) Announced auctions or property lifecycle news on your website Here is why: Monitoring these triggers gives you context for timely, relevant outreach, improving your pitch and increasing response likelihood.

For mailbox setup, use both Primeforge (for sending campaigns through Google and Outlook mailboxes with optimized deliverability) and Mailforge (for shared rotating IPs when you launch at scale or test new sends). Begin with both—Infraforge is only needed if you grow to consistent, very high-volume sending or need extra whitelabel/dedicated IP features.