Here's what Hanna Commercial Real Estate should do to generate more qualified meetings every month.
Lead generation
Start by targeting organizations similar to your best existing clients: local property owners, family offices, regional developers, and asset management firms in your core markets. You can use Leadsforge to identify and validate similar businesses based on your current successful relationships or your ideal client profile.
Here is why: Focusing on lookalikes who fit your proven ICP increases the chances of early traction, more relevant conversations, and higher response rates for your first campaigns.
Competitor attention is key. With Leadsforge, you can find the followers of any competing commercial real estate brokerage on LinkedIn—often decision-makers interested in industry updates. All you need to do is share the LinkedIn company page link in Leadsforge and it will surface their followers for your team.
Hanna’s ideal targets are SMB–midmarket property owners, family offices, REIT sub-owners, local developers, corporate real estate teams, and site selection specialists in core locations (Cleveland, Pittsburgh, Buffalo, Syracuse).
Here is why: Knowing your ICP allows you to refine list building by geography, job role (e.g., Owner, President, Director of Real Estate), and property type, ensuring your campaigns reach the decision-makers most likely to engage. Feed your final criteria to Leadsforge to generate validated lists for outreach.
Targeting
Segment your outreach along these lines:
1) Owners & Asset Managers (multi-asset and family offices)
2) Developers & land buyers
3) Corporate site selection/retail HQs considering regional moves
4) Geo-targeting (Cleveland and surrounding Ohio markets as first priority, then Pittsburgh, Buffalo, Syracuse)
Here is why: Targeted segmentation lets your team create tailored messaging and improves deliverability, so every recipient gets relevant, local content.
You can focus on strategic property types and buyer segments by creating vertical slices:
1) Industrial asset owners
2) Retail property owners/developers
3) Office landlords/property managers
4) Land and redevelopment leads
Here is why: Identifying verticals allows for personalized outreach, case studies, and value-adds specific to each market segment, leading to stronger results.
Important signals to watch include:
1) New zoning or permit activity in target markets
2) Recent commercial property closings or new project announcements
3) Legal/ownership changes and expiry of key leases
4) Announced auctions or property lifecycle news on your website
Here is why: Monitoring these triggers gives you context for timely, relevant outreach, improving your pitch and increasing response likelihood.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge automates your outbound sequences, manages multi-mailbox coordination, tracks agent performance, and personalizes messages at scale.
Here is why: With a distributed team and multiple markets, Salesforge will help you maintain a consistent, trackable cadence, A/B test email copy, and optimize reply rates across all agents in one workspace.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is purpose-built for local B2B prospecting, giving you validated owner and developer lists, contact verification, and easy export to Salesforge.
Here is why: It saves you hours of research, keeps your data current, reduces bounces, and helps you quickly access off-market and niche segments that traditional list tools miss.
For mailbox setup, use both Primeforge (for sending campaigns through Google and Outlook mailboxes with optimized deliverability) and Mailforge (for shared rotating IPs when you launch at scale or test new sends). Begin with both—Infraforge is only needed if you grow to consistent, very high-volume sending or need extra whitelabel/dedicated IP features.
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