The best starting point is to focus on companies that match your highest-value client profiles. Begin by going after organizations you’ve had the most success with—such as large-scale real estate investors, hospital systems, and public asset owners. With Leadsforge, you can quickly identify and build lists of similar companies by job titles, company size, and geography most relevant to your business. Here is why going after 'lookalikes' tailored to your ideal client ensures your outreach is highly targeted and more likely to convert into meaningful opportunities.

To expand your reach, consider targeting followers of your direct competitors and similar firms in construction and program management. By providing just the competitor’s LinkedIn company page link in Leadsforge, you can uncover a pool of engaged professionals and decision-makers interested in services like yours. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why focusing on follower lists from comparable companies allows you to tap into audiences that have already shown interest in your type of expertise and sector presence.

Segment your outreach to maximize results: 1) Owners & Investors (target hospital systems, real estate funds, big asset portfolios) 2) Public-Sector/Housing Authorities (focus on budget cycles, RFPs, and grant triggers) 3) Trade Partners & Subcontractors (procurement, onboarding, and partnership roles) Here is why effective segmentation increases your chances of connecting with the right decision-makers at the right time.

Break down your target market into vertical slices that make sense for your business: - Healthcare Facilities - Higher Education Campuses - Public Housing Authorities - Private Real Estate Investment Groups - Municipal and Government Agencies This approach lets you prioritize and customize messaging according to each audience’s specific needs and procurement cycles.