Focus on targeting general managers, owners, operations leads and marketing heads at independent luxury hotels, especially those in Germany, the UK, France, Italy and Spain. Refine by property size (10–120 rooms) and revenue band (up to €5M). You can segment even further based on recent review trends or renovations to make your outreach extra relevant — simply set these filters in Leadsforge as you build your outreach list. Here’s why: The more tailored your list, the higher your responses. Owners and GMs at this scale value personalized, revenue-focused pitches that speak directly to their day-to-day needs.

Great triggers to initiate outreach include: 1) New negative public reviews or a drop in recent ratings 2) Recent GM or Marketing Head hires (visible on LinkedIn) 3) Announcements about property sales or refurbishments 4) 2–3 months before peak booking season (for a readiness audit) 5) Competitor properties winning awards or opening nearby By monitoring these events, you can reach out to hotels right when they are most open to guest experience improvements.

Start with Primeforge to maximize deliverability for your founder-level outreach, especially if you want to use your Google or Outlook inbox. Use Mailforge to run your initial campaigns and A/B test messaging across multiple mailboxes — both are designed for safety and ease of use for solo or founder-based outreach in hospitality. No need for Infraforge until your monthly outbound volume is much higher or you need a dedicated IP for ultimate sender control.