A strong way to build your first list is to focus on companies that closely resemble your best customers or your ideal imagined customer. With Leadsforge, you can easily find similar businesses based on the characteristics you define, such as company size, vertical (e-commerce, SaaS, home services, finance), and their activity in paid acquisition. This helps ensure you reach out to accounts most likely to convert. Here’s why: Targeting lookalikes of your proven or dream clients helps you save time and increases your chances of winning similar deals, as these companies face similar challenges and are more likely to value your offering. Start by listing your best customers or a description of your ideal buyer, then use Leadsforge to find matching organizations for outreach.

A useful technique for finding prospects is to identify professionals who follow or engage with your competitors’ company pages. You only need to provide a competitor’s name and website—Leadsforge will do the rest for you. Here’s why: People following your competitors are already interested in the solutions you offer, making them warmer leads. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outbound by industry, company size, geography, and role: 1) E‑commerce, SaaS, Home Services, Finance, Agencies 2) Companies with 10–250 employees 3) US and UK headquarters or operations 4) Roles like Founder/CEO, Head of Growth, Marketing, Revenue/RevOps Here’s why: Smart segmentation allows you to tailor your outreach, with messaging that resonates with each group. Using Leadsforge, you can easily pull segmented lists so every campaign is relevant to the recipient.

Focus on vertical slices like e-commerce, SaaS, home services, finance, and advertising agencies. For each vertical, develop custom sequence templates—for example, case studies or checklists that address industry-specific pain points. Here’s why: Vertical-focused messaging shows you ‘get’ your prospects’ world, and boosts the response rate. Salesforge and Leadsforge make it easy to split and personalize lists by vertical.