The best way to expand your customer base is to start with those who look most like your existing happiest customers or your ideal client—independent real estate agents, small teams, and local brokerages actively doing door-to-door or direct mail marketing. Here is why: These groups are already using the types of marketing items you sell and are most likely to see value in your products immediately. Leadsforge can help you find similar professionals in new US markets with filters like location, agent type, and marketing activity.

To find engaged prospects, consider reaching out to those following your local and national competitors on LinkedIn. Here is why: Competitor company page followers are likely interested in products like yours, making them ideal for highly targeted outreach. Simply share their LinkedIn company page link in Leadsforge and it will identify and organize the followers for you automatically.

Segment your campaigns using: 1) Industry (residential real estate agents, teams, and small brokerages) 2) Size (solo agents, teams with 2–10 agents, small brokers) 3) Location (city, region, or ZIP code) 4) ICP fit (activity level, recent licensing, or marketing focus) Here is why: Layering these factors enables you to send highly relevant offers, such as local event invitations, seasonal bundles, or sample product trials, boosting engagement and conversions.

Focus on niche groups like: 1) New agents (first 18 months, need starter kits) 2) High-volume agents (30+ closings/year) 3) FSBO and expired-listing teams 4) Local brokerages starting hiring campaigns Here is why: Each group responds best to messaging tailored to their current challenges—like free sample offers or new listing solutions.