To generate the best results, start by targeting companies that are most similar to your best current clients. For Group 8A, this means focusing on DTC and ecommerce brands that fit your desired ARR range ($1M–$200M), run on platforms like Shopify or Magento, and operate in verticals such as fashion, baby & family, footwear, apparel, or home goods. Here is why: Companies that look like your existing clients are most likely to value the results you deliver and respond well to your case studies. You can use Leadsforge to easily search and build your lookalike lists based on technology stacks, company size, and product categories your best clients are in.

A simple, proven tactic to expand your target list is by identifying the followers of your competitors' or admired peer agencies’ company pages. Here is why: People who follow similar agencies are often decision-makers or influencers at exactly the type of brands you’re pursuing. You only need to provide the competitor company name and website, and Leadsforge will handle the rest. Share their LinkedIn company page link in Leadsforge and it will find it for you.

For smart targeting, segment your list based on: 1) Industry category (apparel/footwear, baby/kids, home, F&B/beauty) 2) Brand size (Seed/SMB: $1–5M, Growth: $5–50M, Scale: $50M+), 3) Geography (NYC, LA, US national, UK, Canada) 4) ICP fit based on platform or tech signals. Here is why: Segmenting by these factors helps you personalize messaging and offer relevant case studies—boosting your email open rates and reply conversions.

Consider build vertical-specific slices—for example: DTC fashion brands in NYC using Shopify Plus, baby & family brands in the UK, or home goods brands recently migrated to Shopify. Build separate outreach sequences and reference results most relevant for each niche. Here is why: This approach showcases your expertise and connects instantly with what matters most to prospects in those categories.