Start by identifying your best current customers: cybersecurity vendors, MSSPs, and system integrators who target government tenders in Europe. Think about those accounts where you’ve had the strongest product-market fit or fastest deal cycles. Leadsforge can help you quickly build a fresh outreach list of similar companies by analyzing your customer characteristics, such as segment, region, or size. Here is why: Targeting lookalikes first increases your chances of getting demo bookings from prospects who already have a proven need for your solution.

You can easily connect with industry-relevant contacts by going after followers of competitor company pages on LinkedIn. Leadsforge makes this simple. You just need to provide your competitor’s company name and website, and Leadsforge will find the profiles for you. Here is why: Followers of your competitors have already shown an interest in GovTech or Cybersecurity SaaS, making them highly relevant for your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Break down your target market by industry (cybersecurity vendors, MSSPs, system integrators, public sector-focused tech consultancies), company size, and region (focus on DE, FR, NL, plus either UK/IE or Benelux/Nordics for pilot). Add in a certification filter (such as ISO27001, SecNumCloud, BSI C5) where possible to align with tender requirements or national compliance standards. Here is why: This approach ensures high relevance in your outreach and increases the chances of a response, as every message can reference something specific to their context.

You can prioritize vertical slices like Managed SOC providers, product vendors selling resilience/detection tools, compliance-focused cloud hosts, or consultancies supporting public procurement. Each of these verticals has a different pain point in government tender processes, which you can address in your outbound messaging.