Start by identifying your best current members—founders, CEOs or co-founders of growth-stage startups in São Paulo. These are the decision-makers who enjoy exclusive peer community, strategic events and real networking opportunities. Use Leadsforge to find more leaders who match this success profile and fit the same experience-focused, founder-driven criteria. Here is why Finding customer lookalikes ensures your outreach is targeted at people who are most likely to value and join Goroo’s curated community. Leadsforge allows you to tap into exactly those segments and focus on growing your member base with the right fit.

To find prospects who are likely to be interested in Goroo, focus on followers of similar entrepreneur communities or business event companies in Brazil. Just share your competitor’s LinkedIn company page link in Leadsforge and it will quickly gather the profiles for you. Here is why Followers of related company pages are already showing interest in peer-networking, business advisory, and exclusive founder events, making them highly relevant targets for your outreach.

Segment your outbound list by industry (tech, consumer, fintech, marketplaces), company size (startups to mid-size), geography (start with São Paulo), and seniority (founders, C-level). You can use Leadsforge to apply these filters. Here is why Broad but smart segmentation helps you run hyper-personalized campaigns with higher relevance for each group, so your message stands out in their busy inboxes.

Focus outreach on the hottest growth sectors in São Paulo—like fintech, digital marketplaces, and B2B SaaS. For a more nuanced approach, create smaller ‘vertical slices’ (e.g. female founder networks, high-growth consumer brands, or sustainability-focused leaders) and personalize messaging for each. Here is why Vertical-focused outreach lets you tailor social proof and invitations, increasing your response rates among subgroups who share strong common interests.