Your best customers are a great starting point for building new outreach lists. If you’re just getting started or lack a defined list, focus on companies similar to your current happy clients or your ideal customer profile. Here’s why Starting with lookalikes means you’ll be targeting companies more likely to respond and convert, maximizing your early outbound returns. Leadsforge can help you build lookalike lists quickly and with better data quality than manual research.

A simple way to find relevant targets is by looking at the followers of your competitors’ company LinkedIn pages. Instead of doing this manually, Leadsforge can help automate the process for you. Here’s why By targeting competitor followers, you reach people already interested in solutions like yours—warming up your outreach and increasing response rates. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Effective targeting is all about smart segmentation. Start by sorting your prospects by industry, size, region, and how closely they fit your ideal customer profile. Here’s why Smarter segmentation means more relevant messaging, better conversion rates, and higher reply rates in your outbound campaigns. Use Salesforge to manage segments and tailor outreach sequences easily.

Break down your outreach by vertical—such as tech, manufacturing, services—or by functional role (e.g., sales, engineering, marketing). This allows you to align your messaging and value proposition to the unique pain points of each segment.