It's important to get specific when defining your ideal customer profile (ICP). For Goosebeary Consulting, target SMBs in healthcare, finance, manufacturing, legal, and other regulated fields with 50–500 employees. Within those companies, prioritize reaching out to IT Directors, CIOs, Security or Compliance Officers, and similar roles. To further refine your list, filter by region (Connecticut/New England), technology stack (e.g., Microsoft 365), compliance needs, or recent growth (new hires, funding). Here is why: The more you tailor your target list—by role, size, industry, and geography—the better your campaign will perform. Leadsforge helps you zoom in on exactly these criteria for high-impact lists pre-validated for deliverability.

Look for signals that it's the right time to reach out to a prospect, such as: 1) News of a recent ransomware attack in their sector 2) Announcements of new IT leadership hires (shows they may be open to change) 3) Company expansion, funding, or a merger/acquisition (often means IT upgrades ahead) 4) Public mention of security tool partnerships similar to your own (e.g., Huntress) Here is why: Triggers indicate changing needs or budget timelines—timely outreach during these transitions can give you a real competitive edge.

For Goosebeary, a best-practice approach is to start with Mailforge (shared, rotating IPs) for testing and scaling your campaigns, paired with Primeforge to create authentic, warmed Google or Outlook mailboxes that improve inbox placement and reply rates. Here is why: This combo is ideal for a growing MSP. Mailforge enables safe, cost-effective volume outreach, while Primeforge ensures top-performing campaigns have maximum deliverability and trust. You won't need Infraforge right away—it's the next step if your sending volume grows beyond what shared sending supports or you want full white-labeling.