Start by identifying your best customers—companies where your service has delivered the most value. Then, look for similar HR leaders and organizations: SMBs and mid-market companies (50–500 employees) in Spanish-speaking markets, in fast-growing industries such as tech, retail, and healthcare. Here is why: Focusing on your biggest success stories means you’re more likely to connect with prospects who already match your strengths, leading to warmer conversations and faster bookings. You can use Leadsforge to search for companies and HR decision-makers that match your best client profiles or your ideal imagined customer. Start by identifying their company names, industries, and regions, and let Leadsforge generate a matching audience for you.

If you want to reach companies similar to your competitors’ or local leaders in HR, target their LinkedIn company page followers. This audience is already interested in HR services and trends. Here is why: Followers of similar company pages are highly likely to be receptive to your offer, as they are engaged in industry conversations and likely to have hiring needs. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Smart segmentation increases your response rates and quality of conversations. Segment by industry (tech startups, retail, hospitality, education, healthcare), size (SMB vs. mid-market), location (Spanish-speaking countries), and role (Talent Acquisition, HR Directors, Hiring Managers). Here is why: Not all prospects are equal—segmenting ensures each email speaks directly to the recipient’s context. Use Leadsforge to easily build and update segmented lists for each campaign.

Consider creating smaller campaigns aligned to verticals where staffing demand is highest: 1) Tech/startups hiring remote talent, 2) Retail and Hospitality (seasonal spikes), 3) Health and Education. Build dedicated segments for each using industry and country filters in Leadsforge. Here is why: Campaigns tailored to specific verticals convert better because your solution directly addresses those sector-specific hiring pains.