Define your ideal customer profile (ICP) by first identifying the teams or titles (like Head of Talent, Talent Acquisition Manager, or HR Director) and narrowing by company size (50–1,000 employees) and geography (mainly US, UK, CA, AU; consider EU if you work with GDPR-compliant data). Here is why This approach ensures you spend time reaching out to companies that will actually benefit from your solution—saving you resources and improving your chances of success. Once you finalize your ICP, you can export these targets directly from Leadsforge for outreach campaigns.

Key triggers to personalize your outreach include: recent funding rounds, spikes in job postings, leadership changes (like a new Head of People), or a company announcing layoffs. Use these as ‘hooks’ in your messaging—Leadsforge enables you to quickly identify these events. Here is why Reaching out based on a recent company event makes your message feel relevant and timely, increasing your chances of getting a reply.

For setting up your sending infrastructure, use Primeforge for optimal mailbox setup, and choose Mailforge to start—Mailforge offers fast onboarding with shared, pre-warmed IPs. As your volume and reputation grow, consider Infraforge for dedicated IPs, stronger brand protection, and top-tier deliverability. Here is why This step-by-step plan keeps deliverability high and costs under control while you ramp up your outreach.