A great starting point for new client outreach is to pursue companies similar to your best existing customers or the type of HR buyer you imagine as your ideal client. Leadsforge helps you quickly identify similar profiles by allowing you to target companies by size, geography, industry, and roles such as CHROs or Talent Acquisition Leads. Here is why Focusing on 'lookalikes' of your current best clients means you are more likely to secure conversations with decision-makers who already value what you offer and are inclined to engage.

To find new HR buyer leads, you can target people following your competitors or comparable HR solution providers. With Leadsforge, all you need to do is provide your competitor’s LinkedIn company page and website, and the platform will surface the key contacts and decision-makers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why Competitor page followers are already interested in services like yours and will be more receptive to your outreach.

Create segmented outreach lists based on: 1) Role/title (CHRO, Talent Acquisition, People Ops) 2) Geography (LATAM, US) 3) Company size (startups, SMBs, mid-market) 4) Recent activity (funding events, hiring waves) Here is why Segmented lists let you personalize your value proposition for each group, improving reply rates and meeting opportunities.

For best results, segment your contacts by vertical slices such as tech, professional services, or scale-up startups. You can then deliver industry-specific value (such as tailored benchmarks or efficiency case studies) through your campaigns.