A great first step is to reach out to companies who already resemble your best existing customers, or who fit the profile of your dream client. With Leadsforge, you can easily create a list of similar companies—just focus on those growth-stage tech, professional services, or mid-market organizations where hiring is a continual priority. Here’s why: targeting lookalikes boosts your reply chance—your team’s expertise will be relevant and persuasive to audiences with matching needs.

To quickly build a pipeline of contacts, you can target people following your direct competitors’ company pages on LinkedIn. For this, you only need the company name and website. Share their LinkedIn company page link in Leadsforge and it will find the followers for you.

Divide your campaigns by buyer persona and company situation: 1) HR/TA leaders at scale-ups (50–500 employees) who are actively growing 2) Hiring managers for high-turnover roles (sales/support) 3) Companies that are currently hiring based on job postings 4) Customers using known competitor agencies Here’s why: segmentation means your messaging and cadence can focus directly on each audience’s needs, producing higher response rates and better meetings.

Within HR and recruiting, consider vertical slices like: tech startups, SaaS providers, business services firms, US-based mid-markets, and rapidly growing LATAM companies.