A great way to jumpstart your outbound is to focus first on companies similar to your very best customers — those who are already generating results, have strong product adoption, or are an excellent strategic fit. With Leadsforge, you can easily build lookalike lists based on your current client profiles. Here is why: This helps you reach companies most likely to be interested and shortens your sales cycle, as they share pain points and priorities with your best buyers. To start, upload or enter your top clients in Leadsforge and let the platform generate a list of similar targets for you.

One powerful approach is to find companies that already follow your competitors, as these organizations have a demonstrated interest in human resources solutions like yours. Leadsforge can identify followers of any LinkedIn company page — you simply provide the competitor's link or name, and you'll get a ready-to-use list for outbound. Here is why: These followers are ‘warm’ prospects already engaging with related content. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach lists by industry (startups, healthcare, fintech), company size (SMB and mid-market), location (Spanish-speaking if preferred), and specific job titles (CHRO, Head of Talent, People Ops, HRIS/IT). Add behavioral data such as companies recently posting multiple jobs or announcing new HRIS integrations. Here is why: Segmentation allows you to send more relevant messages, increasing your chances of engagement and improving ROI.

Think about splitting your target market into vertical slices such as tech startups (fast hiring), healthcare, or fintech. Each group has slightly different needs—startups care about speed, while healthcare and fintech focus on compliance. Here is why: Tailoring your approach for each slice lets you craft messaging that resonates and demonstrate deeper industry understanding.