Start by identifying your best clients—those who have seen real value in your HR services. Use Leadsforge to find companies with similar profiles: companies in Spain or LATAM with fast hiring needs, growing startup teams, or international HR units leading onboarding for Spanish-speaking staff. Leadsforge makes it easy by letting you upload details of your ideal client and automatically suggests lookalike companies to target. Here is why: Focusing on customers that already love your services gives you a higher chance of success when reaching out to their lookalikes, quickly filling your pipeline with relevant leads.

Pinpoint your top competitors by listing their company names and websites. Instead of searching LinkedIn one-by-one, use Leadsforge: it finds people following your competitors’ pages—often the same HR decision-makers you want to reach. Simply share the LinkedIn company page link in Leadsforge and it will find these people for you.

Structure your outreach by role (e.g., CHRO, Talent Acquisition Manager, People Ops Lead), company size (segment by: 50–200, 201–500, 501–1000 employees), and vertical (tech, fintech, retail). Send Spanish-first messages for Spain and LATAM, and English for US-based Hispanic HR leads. Use Salesforge to run distinct sequences for each segment, maximizing engagement. Here is why: Smart segmentation lands the right message, in the right language, with the right offer—making your cold emails feel far more personalized and relevant.

Focus on micro-targeting within promising sectors—like SaaS and rapidly expanding retail operations. Consider isolating lists for specific growth-stage companies (e.g., post-funding startups) or by regional hiring surges. Run campaigns for each vertical segment using Salesforge’s multi-sequence feature. Here is why: Drilling down into smaller industry slices helps you spot trends and adapt your pitch to what matters most for that vertical, increasing your chances of starting strong conversations.