Start by identifying your best current customers—those who frequently engage and represent your ideal buyer profiles, such as HR Managers at SMBs or Talent Acquisition leaders in mid-sized firms. Leadsforge helps you quickly find similar businesses, ensuring your outreach is focused on the highest-potential prospects. Here’s why: By mirroring your most successful client profiles, you spend less time guessing and more time speaking to companies that are likely to convert. Build your first list easily by highlighting a few existing client companies—Leadsforge will find lookalikes for you.

Gain an edge by reaching out to individuals who already follow your competitors or similar HR service providers. All you need to do is share the LinkedIn company page link of a competitor in Leadsforge, and it will find these engaged professionals for you.

Segment your outreach into smart, actionable groups: 1) SMBs (50–250 employees) with HR/Talent leads 2) Mid-market (250–1,000) with Heads of People and Talent Directors 3) Strategic/large enterprises needing specialized solutions. Make sure to filter by industry, company size, and core markets like LATAM and Spain. Here’s why: Segments tailored to your offerings allow you to personalize your message for each audience, which drives higher engagement and response rates.

For Human Resources, good vertical slices include targeting: 1) SaaS and tech startups in growth mode 2) BPO or outsourcing businesses expanding teams 3) Established mid-sized firms going through digital transformation. Each has unique recruitment needs you can address directly.