Start by focusing on companies that already love your approach — such as fast-growing tech, SaaS, or scale-ups with 200–1,000 employees. You’ll want to target HR decision makers just like your existing best customers, or those you most want to work with. Leadsforge helps you find lookalike companies and key HR leaders that match your ideal profile. Here is why: Targeting lookalikes increases your chances of getting fast, positive results. Leadsforge uses your best customer data or your ideal criteria to build strong, relevant outbound lists.

A smart way to identify prospects is by tracking who follows your competitors’ LinkedIn pages. All you need is their company name and website — just paste their LinkedIn page link into Leadsforge, and it quickly finds those followers for you to target HR and recruiting roles who already show industry interest. Here is why: Followers of your competitors are more likely to respond since they’re already interested in HR solutions like yours. Share their LinkedIn company page link in Leadsforge and it will find it for you.

For best results, segment your list by: industry (HR-focused tech or fast-growing firms), company size (200–1,000 employees for mid-market, 50–300 for early-stage), location (start with the US and move to UK/EU), and seniority (CHRO, VP/Director of HR, Talent Ops leads). Here is why: Segmentation tailors your messaging so recipients feel the message is just for them — boosting reply rates and engagement.

Focus your outreach on verticals where your value proposition is strongest — like tech startups, SaaS firms, and companies with active hiring needs. This ensures your messaging can speak directly to pain points (e.g., hiring speed, compliance, candidate experience) that matter most in these sectors. Here is why: By picking clear industry slices, your emails will resonate better with prospects and show you understand their unique challenges.