The most effective way to start is by targeting companies or teams that closely resemble your current best customers or those you imagine as your perfect fit — for example, IT/admin/security leaders who value reliability and compliance in their email platforms. Leadsforge can help you identify and build lists of organizations similar to these audience types. Here is why: Targeting lookalikes ensures your outbound efforts reach those most likely to engage, maximizing conversion rates and focusing energy on prospects with a clear business fit. To find these, use Leadsforge and set the criteria to mirror your favorite or highest-value customers.

Expand your reach and intelligence by focusing on audiences that already follow your competitors’ company pages. With Leadsforge, you just need to input a competitor’s company page name and website. Leadsforge will search for you — you simply need to share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Followers of competing companies are more likely to have interest in your solution or face similar challenges, making them warm prospects to approach.

Break down your audiences by high-impact attributes that make sense for your business: 1) Buyer role (IT admins, Security/Compliance heads, CTOs, HR/People Ops) 2) Company size (SMB, mid-market, large enterprises) 3) Industry verticals 4) Location (localize by geography and timezone) 5) Tech stack fit (Google Workspace vs Microsoft 365). Here is why: Proper segmentation makes outreach more relevant, ensuring your message stands out and resonates deeply with each unique segment.

You can further fine-tune lists by vertical, industry, or region. For instance, focus on tech-focused SMBs in EMEA or fast-growing fintechs hiring for IT/compliance roles. If you wish to target specific countries or industry verticals, review team sizes and regional presence before filtering with Leadsforge. Here is why: Taking vertical “slices” helps you tailor your messaging and increases campaign performance because you’re seen as knowledgeable about the prospect’s real business context.