Here's what Gmail (Outbound Campaign Action Plan) should do to generate more qualified meetings every month.
Lead generation
To build your initial outbound list, focus on companies that already benefit most from your HR or recruitment services. This often includes mid-size businesses that are growing or scaling, and companies that have recently completed funding rounds or started major hiring pushes. Leadsforge can help you quickly find and validate companies and decision-makers who share these traits with your existing best customers, so you get more replies, faster.
Here is why: Starting your campaign with lookalikes of your best customers increases the likelihood of high-quality conversations and helps you land your most profitable deals early.
For competitive research and new lead discovery, identify companies with strong hiring needs in your space. Then, use Leadsforge to gather the followers of your competitors’ LinkedIn pages—these are likely to include decision-makers already interested in recruitment solutions like yours. Simply share the LinkedIn page link of any competitor in Leadsforge, and it will automatically find their followers for you.
Here is why: Engaging people already following a relevant company boosts your credibility and helps you reach motivated buyers who are actively researching options.
Define your Ideal Customer Profile (ICP) by targeting companies with: 1) HR managers, Heads of Talent, CHROs, or Talent Acquisition leaders, 2) A staff range of 50–1,000 employees, 3) Geographic focus on Spain and Spanish-speaking LATAM regions. You can further refine by excluding industries with complex compliance needs (like finance/healthcare) if your offering is generic. Leadsforge streamlines identifying and curating these lists.
Here is why: Focusing on a clear ICP saves your team hours and ensures you’re spending time only on prospects with the highest chance of converting.
Targeting
Segment your lists by: industry, company size, geography (country/language), and buyer role (e.g., Head of People, TA Manager). Within each segment, consider grouping by hiring triggers like new funding or expansion. This strategy helps ensure your messaging matches each group’s unique needs and context, resulting in higher open and reply rates.
Here is why: Personalized campaigns always beat general outreach. Segmentation allows you to deliver the right message to the right audience at the right time.
Break your outreach into verticals based on industry (e.g., tech vs retail), region (Spain, LATAM, US/UK), and hiring intensity (high-growth, seasonal hiring companies). This lets you adjust hooks (cost/time to hire, specialized pipelines) and language (Spanish or English copy) for each vertical.
Here is why: Adapting your message to the concerns of each industry and region drives better engagement and results.
Monitor for signals such as new funding, office openings, hiring spikes, or executive moves at your target companies. These triggers indicate immediate hiring needs and make your outreach much more relevant and likely to succeed. With Leadsforge and Salesforge, you can easily filter or tag leads by these criteria.
Here is why: Trigger-based outreach boosts your chances of catching prospects at exactly the right buying moment, maximizing your reply and meeting rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is perfect for mid-market companies like yours that are launching outbound at scale. It helps you orchestrate multi-mailbox sending, analyze performance, and coordinate SDRs' activities, making your team more effective and saving hours of manual reporting.
Here is why: Better orchestration and analytics means your campaign can adapt faster and deliver more meetings, without adding management overhead.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is built to empower HR service and recruitment companies to quickly assemble clean, up-to-date lead lists based on role, company, size, and geo. It also includes built-in validation credits to protect sender reputation. For targeting lookalikes and competitor followers, it’s faster, easier, and more reliable than manual LinkedIn research or buying lists from data brokers.
Here is why: Better data quality leads directly to better results and protects your domain reputation in the process.
Set up your outbound mailboxes and sending domains using Google or Microsoft accounts managed via Primeforge for best deliverability. Use Mailforge for initial sending and scaling safely on shared IPs. Only consider Infraforge if your operation grows to high daily sending volumes and you want complete control over dedicated IPs.
Here is why: Primeforge ensures inbox placement and Mailforge lets you ramp up quickly. Dedicated IPs (Infraforge) are best for large, mature teams with established outbound motion.
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