Identify your core decision makers: IT managers, security and compliance leads, HR or People Ops managers, especially within small- to mid-sized companies (SMBs, typically 10–500 employees) already using Google Workspace. Narrow down your list by geography (starting with US, UK, and CA) and expand later based on traction. With Leadsforge, you can easily import these filters and build a list tailored to your ideal ICP. Here is why: Refining your targeting to fit your product’s strengths ensures more relevant conversations and a higher chance of reply and conversion.

Look for signals that a company is ready for a solution like yours: recent funding rounds (Series A/B), active hiring for IT/Admin/Security roles, news about Google Workspace migrations, mergers/acquisitions, or recent data breach headlines. Add these as triggers in your search with Leadsforge to prioritize high-propensity accounts. Here is why: Outreach based on strong triggers means you’re catching leads at a time of active change, increasing both reply rates and meeting bookings.

Start your campaigns with a mix of high-quality mailboxes from Google and Microsoft for reliable deliverability. Pair these with Primeforge to personalize your outreach at scale. Mailforge is the fastest way to launch: it provides pre-warmed mailboxes with rotating shared IPs to maximize your chances of landing in inboxes as you grow. If you later need greater control or send higher volume, Infraforge is available for dedicated IPs and white-labeling.